Given my formal background as a UX Designer, I have a deep understanding of human behavior and psychology. As a problem solver at heart, I love digging into the content side of things to develop a brand voice that resonates and a content strategy that is optimized for conversion, authenticity, and relatability. Let’s do something bold, fun, and that get’s the conversation going.
EXPERIENCE
EXPERIENCE
Work experience
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Drove organic traffic to brand Instagram and grew page from 0 to 20K+ followers
Leveraged data to boost SEO and drive organic traffic to website. Reached over 500K readers in 2 years with $0 ad spend
Built college ambassador program that spanned 25+ universities. Featured on Fusion TV
Moderated community content to boost engagement and foster a positive, safe space for sensitive conversations
Edited & captioned over 10 hours of raw footage for online courses. Worked with a designer to add animations and custom graphics for videos & promotional material (sizzle reel/trailer)
Established meaningful partnerships that drove sales for partners and increased brand awareness.
Managed team of independent graphic designers, writers, and developers
Produce and host sexual wellness & relationships podcast reaching over 3K listeners. Create videos and assets to promote episodes on Instagram & TikTok
Featured in CNN Style, Bustle, Forbes, Refinery29, The New York Times, and other notable publications
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Worked with the CEO to develop robust content strategy
Performed market research to create customer personas and determine brand positioning
Defined keywords and content pillars for robust blog & SEO strategy, and to outline site architecture
Created 6-month content plan for blog, social media content, and newsletter
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Designed key screens and flows for BlackRock's first consumer-facing financial management app
Built information architecture for BlackRock Educational Academy
Designed page templates and components to make it easy for content owners and marketers to create new pages on the BlackRock website
Performed UX audit and competitive analysis as part of institutional access project
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Led design and creative strategy (tone, graphics, UI/UX) for app
Launched app in App & Google Play Stores and organically grew downloads to 50K+
Created original assets (memes, etc.) for brand Instagram
Leveraged Twitter to acquire initial users
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Designed mockups for Travel Noire Plus membership site
Refreshed web designs to boost conversion rates on memberships and provide a bright, clean look & feel
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Worked with the VP of Growth to spearhead Lark x 23andMe website announcement
Designed assets for Lark website and updated site in Squarespace with final designs
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Worked directly with Creative Marketing Director to design original assets and provide strategic consultation insights
Built & designed Squarespace websites for various agency clients
Developed sitemaps and guidelines on information architecture
Performed market research and competitive analysis
Led integration & implementation of new community platform in client website
Skills
◆ Creative Direction
◆ Web Design
◆ Content & Brand Strategy
◆ Graphic Design (content creation)
social media content, media kits/pitch decks, digital downloads
◆ Video Editing (long & short-form)
◆ Social Media Strategy & Growth
◆ Event Planning & Partnerships
◆ Community Building
◆ Podcast Production & Editing
◆ Content Editing
◆ Copywriting & UX Writing
◆ Market Research
◆ SEO
CONTENT CREATION
CONTENT CREATION
Escape the Vape
Asking for Myself
Talk Tabu
EVENTS
EVENTS
Event Planning
facilitate IRL & virtual events
coordinate meaningful brand partnerships
source venues, panelists, and sponsors
moderate panel discussions
lead creative on event landing page & social media promotion
events have collectively attracted well over 500 attendees 🎟
(something I love to do!)