Given my formal background as a UX Designer, I have a deep understanding of human behavior and psychology. As a problem solver at heart, I love digging into the content side of things to develop a brand voice that resonates and a content strategy that is optimized for conversion, authenticity, and relatability. Let’s do something bold, fun, and that get’s the conversation going.

EXPERIENCE

EXPERIENCE

Work experience

  • Drove organic traffic to brand Instagram and grew page from 0 to 20K+ followers

    Leveraged data to boost SEO and drive organic traffic to website. Reached over 500K readers in 2 years with $0 ad spend

    Built college ambassador program that spanned 25+ universities. Featured on Fusion TV

    Moderated community content to boost engagement and foster a positive, safe space for sensitive conversations

    Edited & captioned over 10 hours of raw footage for online courses. Worked with a designer to add animations and custom graphics for videos & promotional material (sizzle reel/trailer)

    Established meaningful partnerships that drove sales for partners and increased brand awareness.

    Managed team of independent graphic designers, writers, and developers

    Produce and host sexual wellness & relationships podcast reaching over 3K listeners. Create videos and assets to promote episodes on Instagram & TikTok

    Featured in CNN Style, Bustle, Forbes, Refinery29, The New York Times, and other notable publications

  • Worked with the CEO to develop robust content strategy

    Performed market research to create customer personas and determine brand positioning

    Defined keywords and content pillars for robust blog & SEO strategy, and to outline site architecture

    Created 6-month content plan for blog, social media content, and newsletter

  • Designed key screens and flows for BlackRock's first consumer-facing financial management app

    Built information architecture for BlackRock Educational Academy

    Designed page templates and components to make it easy for content owners and marketers to create new pages on the BlackRock website

    Performed UX audit and competitive analysis as part of institutional access project

  • Led design and creative strategy (tone, graphics, UI/UX) for app

    Launched app in App & Google Play Stores and organically grew downloads to 50K+

    Created original assets (memes, etc.) for brand Instagram

    Leveraged Twitter to acquire initial users

  • Designed mockups for Travel Noire Plus membership site

    Refreshed web designs to boost conversion rates on memberships and provide a bright, clean look & feel

  • Worked with the VP of Growth to spearhead Lark x 23andMe website announcement

    Designed assets for Lark website and updated site in Squarespace with final designs

  • Worked directly with Creative Marketing Director to design original assets and provide strategic consultation insights

    Built & designed Squarespace websites for various agency clients

    Developed sitemaps and guidelines on information architecture

    Performed market research and competitive analysis

    Led integration & implementation of new community platform in client website

Skills

◆ Creative Direction

◆ Web Design

◆ Content & Brand Strategy

◆ Graphic Design (content creation)

social media content, media kits/pitch decks, digital downloads

◆ Video Editing (long & short-form)

◆ Social Media Strategy & Growth

◆ Event Planning & Partnerships

◆ Community Building

◆ Podcast Production & Editing

◆ Content Editing

◆ Copywriting & UX Writing

◆ Market Research

◆ SEO

CONTENT CREATION

CONTENT CREATION

Escape the Vape

Asking for Myself

Talk Tabu

EVENTS

EVENTS

Event Planning

  • facilitate IRL & virtual events

  • coordinate meaningful brand partnerships

  • source venues, panelists, and sponsors

  • moderate panel discussions

  • lead creative on event landing page & social media promotion

  • events have collectively attracted well over 500 attendees 🎟

(something I love to do!)

LET'S WORK TOGETHER

LET'S WORK TOGETHER

Your business is in need of some fine-tuning. Your ideal customer or client is looking for you, so let’s make sure they can find you. Whether you have big ideas you’re ready to see come to life or you don’t even know where to begin, sometimes all you need is a fresh perspective.