Vaping sucks &
it’s hard to quit.

Nicotine addiction is on the rise due to vaping culture. My co-creator (a vaper, herself) and I set out to design an app to help people quit vaping.

Goals

Build a mobile app that helps people stay nicotine-free
Provide motivation and support during the difficult journey of withdrawal and cravings
Design an experience that is friendly and relatable to GenZ and millennials (the majority of vape users)

My contributions

Design, creative direction, marketing

End-to-end UI & UX design
Sourced, hired, and managed graphic designer to create icons, logos, and badges
Wrote all copy throughout app and marketing materials

Straightforward onboarding to understand your vaping frequency

Use of "pods" as app was originally designed specifically for Juul users

Onboarding allows the user to select their quit date. Default is "today," but they can also select a past or upcoming date. This kicks off our savings calculator.

Designed to motivate & reward you for being a quitter

Savings front and center to show progress & give user a sense of accomplishment

Badges & celebratory animations for positive reward cycle

Community & motivation feed to provide ongoing support & encouragement

Empowering & educational while being relatable

"Learn more" expands to give users more information to better understand what's going on in their bodies

Learning opportunities throughout the app to better understand what is going on in your body and the health benefits of vaping. Some badges also include helpful tips & tricks to stay motivated to quit!

Health feed designed to give user more information about milestones and what to expect - a favorite feature of our users!

Built-in distractions to beat cravings

Collection of options based on mood or need

Funny gif player for the expression "don't do it"

Shame-free “off the wagon” option

Because like we said, quitting is hard!

We designed settings to be simple and give you the opportunity to break your streak, as quitting can take multiple tries over time.

Designed to not make you feel bad about yourself if you cave and vape. Quitting is a marathon - not a sprint.

Encouraging upgrades

Because we need $$ to make this thing stay afloat!

Escape the Vape is free to use, but we wanted to make a little passive income so we introduced in-app purchases for engaged users to level up their experience.

Introduced different touch points throughout the app to prompt user to upgrade. Saw a 131% increase in sales in the first 2 weeks post implementation.

Helping people quit every day!

Outcomes

Over 50k installs
Supporting 6k MAQ (monthly active quitters) in 2023
Doubled App Store reviews in a month with in-app review prompt
Overwhelmingly positive engagement & in-app community

🥰 See below! 🥰

Next steps

Expand upon the “off the wagon” experience
Increase value to give users a reason to upgrade
- more health milestones
- improved community features
- streaks — more flexibility & insight into user’s quitting journey
- goals UX (tied to savings)
Allow value-aligned wellness brands to advertise in the app